Our concept is based on knowledge acquisition and listening to the client, and we use workshops and interviews to determine the prerequisites and goals for the digital service. From the very start of concept design, we aim to create a better business, using our services to support our client's strategy. Well developed concepts is a matter of pride for us, and a way of addressing modern client needs.
At Crasman, successful online service projects are always based around the best concept for the client's field. The concept is the first work phase when a new service or application is being constructed or an old service is being modernized. It defines what we will do, which target group we are addressing, and how it will promote our client's business, while taking the technical scope into consideration.
Thorough background research provides a strong foundation for concept design. We always seek to gain a comprehensive understanding of our client's sector, strategy, and market position. Business orientation is a part of service conceptualization, enabling us to ensure that the service supports our client's strategy. We work with our client to specify the project goals and the indicators we can use to measure our success.
When the targets have been specified, we can start thinking about how to reach them: what types of content and which functionality will the service need? Additionally, we analyze what we already have available and who will create the missing content. As part of the content strategy, we also design content structures, forms, and related workflows.
To us, information architecture means that content stands out on the site in a way that supports business goals. Well organized content can also be guaranteed by naming the content in a way that is recognizable and familiar to users. This is the basis for building a navigation function that makes the offering and services easy for end customers to access. Good metadata guarantees that content is easy to find using the site's own search function, as well as on external search engines.