You have to be able to reach your most potential customers for your advertising to be effective.
Previously popular "like and share" Facebook campaigns are losing their reach fast. Facebook has altered the algorithms that determine what content is displayed to the user. A business page in Facebook is estimated to reach only 10 to 15 percent of its followers following the change.
The algorithm change signals a shift in focus towards paid advertising in Facebook. In other words: if you want your business to reach its target audiences in Facebook, you are forced to spend more money on advertising.
Facebook is suited for all kinds of businesses. It features a broad selection of ad types for both Facebook and Instagram. The simplest form of Facebook advertising is to start a business page for your company to increase accessibility and awareness. Different kinds of ad formats are:
Facebook has massive user volumes both globally and in Finland. A large number of users doesn't always guarantee results. For your advertising to be effective, you have to be able to reach your most potential customers.
Facebook is superior to other platforms in its tools for ad targeting. You can target your ads using...
Perhaps the most interesting advertising tool in Facebook is targeting by similarity. Facebook has a massive database for recognizing similar users. Targeting audiences similar to your buyer personas is an easy way to reach highly potential new customers.
We are an experienced partner in Facebook advertising. Crasman utilizes Facebook as a versatile tool in implementing broad inbound marketing strategies.
Are you interested in Facebook marketing? Would you like to hear more about our services and solutions for your business?