A shift in consumer behavior has made previous outbound marketing efforts redundant. Direct marketing and cold calls with poor targeting are marketing tools of the past that might even have the undesired effect of repelling customers.
Inbound marketing is all about listening and helping your visitors on their path to becoming your customers. When done right, inbound marketing provides your sales department with highly engaged potential customers who are interested in your products.
Traditional marketing aims to actively capture the attention of consumers and immediately persuade them into buying. Inbound marketing relies on presenting potential customers with engaging and informative content that builds trust and makes them contact your business spontaneously.
Helpful content can come in the forms of blog posts, videos, podcasts, expert articles and social media posts. Whichever the platform, your content must provide the customer with added value or answer a question of theirs. Successful inbound marketing builds trust towards your brand and makes for loyal customers.
Inbound marketing isn't about making sales immediately. The point of inbound is to create a relationship with your customers that enables you to actively guide them towards your services later.
The buyer's journey is the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Inbound marketing extends the buyer's journey towards future business and customership. For inbound marketing to be effective, it is essential to reach the customer while they are still in their awareness stage and offer them high-quality content in exchange for their contact information.
Inbound marketing is a cost-effective method for achieving measurable results that...
Crasman is a holistic partner in inbound marketing. We help our clients in getting started with inbound, optimizing their websites, producing engaging content, analyzing the results and developing their inbound marketing further. We offer inbound marketing training, workshops and comprehensive solutions. Getting started with inbound marketing comprises of the following:
Inbound marketing is a continuous process that is refined as new content is published. One of the advantages of inbound marketing is the reutilization of previously created marketing materials.
Are you interested in getting started with inbound marketing? Would you like to know more on how we can help your business with the inbound methodology?
