Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the search engine ranking of a web service or single web page. The ranking is often referred to using the technical term SERP (Search Engine Result Page).

Search engine optimization is a time-consuming process which requires patience and commitment. Optimization needs constant follow-ups, analysis and maintenance. As search engines alter their algorithms, new measures might be needed to maintain a page’s ranking. New web services and websites also affect Google’s search results.

Our SEO experts can help your business improve their search engine ranking by analysing and developing the content and technical aspects of your website. We offer different service packages for improving your visibility and organic search engine traffic.

SEO Analysis

The first step in search engine optimization is utilizing SERP analysis to map out all keywords and phrases that are relevant to your business. Keyword analyses are performed using SEO and SERP analysis and statistics software. Automated tools perform these analyses quickly and reliably, but interpreting the results requires the expertise and Google field work of a dedicated SEO analyst.

The resulting document gives you an extensive review of your search engine visibility and targets for development for your business.

The implementation of an SEO analysis:

• Keyword charting for different target groups
• Search engine ranking analysis
• Competitors’ search engine ranking analysis
• SEO analysis document: Statistics, reporting and analysis
• Proposal for actions

Content Keyword Optimization

Keyword analysis often reveals points for improvement in the content of a web service. Improving your content almost always results in higher search engine rankings and does not require technical development.

We carry out content optimization in a turnkey fashion, but our content experts can also compile a list of actions and guidelines for your content team.

Content keyword optimization usually consists of the following procedures:

• Metadata (title, description, keywords) optimization
• Keyword optimization for content title and structure
• Metadata and filenames of images
• Charting inbound links and developing link-based traffic

Content optimization is critical for successful Google Ads advertising: well optimized content significantly improves your Google Quality Score.

Technical Search Engine Optimization

SEO analysis can often reveal technical shortcomings in a web service. Fast loading times and reliability are currently key factors in technical SEO. Faulty HTML encoding can prevent Google from indexing your content accurately.

Technical search engine optimization consists of the following aspects:

• The web service has an SSL certificate
• The web service is optimized for mobile use
• The web service loads fast
• The web service features no broken links
• The web service is connected to Google Search Console
• The source code of the website is compliant with Structured Data Markup which enables Google to index your content correctly

Are you interested in hearing more about our SEO services?