The new Google Analytics 4 – more commonly known as GA4 – was released in October 2020, and it is set to become Google's new standard tool for monitoring web services and mobile applications. GA4 will replace the Universal Analytics (UA) product as of 1st July 2023.

You can continue to use Universal Analytics for the time being, but I highly recommend installing the new GA4 alongside it, as it is so simple to do.

It's been a considerable time since the release of Google Analytics 4, but there isn't a significant rush to start using it yet, as it still exhibits some of Google's familiar