A new Google Analytics 4 – more familiarly known as GA4 – was released in October 2020 and it is becoming Google's new standard tool for tracking web services and mobile applications. GA4 will eventually replace the Universal Analytics (UA) product on 1st July 2023.

You can therefore continue to use Universal Analytics for the time being without worry, but I strongly recommend installing the new GA4 alongside it, as it is so simple to do.

Although it has been quite a while since Google Analytics 4 was released, there is still no great hurry to implement it, as the well-known