We identify growth opportunities and resolve challenges related to digital sales and marketing with insight, strategy, and continuous development.
Crasman's growth marketing is executed by a data-driven and multidisciplinary team committed to advancing online business growth. A comprehensive approach to marketing that considers the entire customer journey distinguishes growth marketing from traditional marketing.
What does growth marketing consist of in practice?
CRM marketing
Customer loyalty, retention, profitability, and lifecycle.
Inbound marketing
Attracts customers with tailored and valuable content.
Marketing automations
Managing and executing routine tasks automatically.
Growth hacking
Lightweight and cost-effective digital marketing tactics.
Promotions
Integrated and multichannel marketing communication.
Growth-driven design
A data-driven approach focused on the ongoing enhancement of website performance and user experience.
The growth marketing process
Insight
Insight is achieved through a process that gathers information, evidence, and observations from various sources, considers contexts, and examines contradictions.
Insight research enables growth strategists to form evidence-based views on the effectiveness of digital sales and marketing. Therefore, the insight is always based on researched information and data.
Strategy
Effective and impactful sales and marketing require a growth strategy based on the company's business objectives.
A growth strategy consolidates information on how to acquire and retain customers. It integrates the company's product or service offerings and competitive advantages. It defines, among other things, target groups, customer experience, and the digital channels through which customers are reached.
The planning process takes into account insights as well as necessary resources, digital touchpoints, and their development needs.
Continuous development
In the digital world, the secret to success is simple: The synergy between sales and marketing, its continuous development, and reliable support.
At the core of ongoing development, in collaboration with the customer, is a growth-driven design based on business, measurable growth, and its objectives.
A solid growth strategy utilises various contents, channels, and tools to communicate with different target audiences.
