Crasman specialises in consulting for digital business and e-commerce.
We delve into the current state of your company's business, its challenges, opportunities, and future prospects. We help you to understand the needs of your customers and your own organisation both now and in the future. We construct a concrete roadmap to address these needs. Our work is strongly based on analytics and measurable data.
In your design work, you will be supported by our dedicated and experienced team, which includes experts in digital strategy and e-commerce, specialists in service design and usability, and professionals in content production. From us, you can also expect challenges, tough questions, and innovative ideas.
Our consultancy services are not tied to specific technologies or other partners. You will receive an independent team to assist with analyses and decision-making.
Why build your own digital strategy?
Creating competitive advantage and differentiation
The digital strategy is a tool that helps you stand out in the market with your own strengths and offer your customers something that competitors cannot build. At least not very quickly. The digital strategy provides your company with a tailored approach to operate in the digital environment.
Ensuring purposeful digital development
The digital strategy is always based on the objectives of the business strategy and provides a long-term direction for the types of development projects the organisation undertakes and the optimal order of their implementation.
Measurable results and the ability to adapt
In our digital strategy, we establish metrics that allow us to set objectives and confirm success. Our developed digital development steering group model provides tools both for ensuring the progress of development work and for flexibility in accordance with the current situation.
Aspects of digital strategy
Defining objectives
We set clear, measurable objectives for your digital strategy. These objectives ensure that all actions support your company's business goals.
The digital big picture
With the use of a digital big picture, we define the way you operate in your own and shared channels as well as within your industry's ecosystems.
Digital development roadmap
What are we doing this year? And what about next year? The digital development roadmap prioritises projects for the coming years and outlines their interdependencies. With the roadmap, company management can easily ensure that capabilities to achieve business goals are developed in a timely manner.
Customer insight
Together, we build an understanding of your future customers, their journeys, and needs. We ensure that the voice of your customers resonates in the digital strategy.
Digital platforms and capabilities
We create a high-level overall architecture, from which you can start refining the implementation methods of digital solutions and building the internal capabilities of the organization.
Digital development governance model
How can we ensure the flow of information related to digital development, respond to environmental changes, and provide tools for leadership? The answer lies in a digital development governance model, which we will construct for you and assist in its maintenance.
