Akku oston esteenä

“GT AWD 77KWh, 240 KW, SOH 95.5”, so begins the Kia EV6 sales listing on Nettiauto. A couple of years ago, few customers would have guessed what even half of the items on this list meant. Elsewhere, Finnish Donut Lab has been at the centre of international attention after announcing revolutionary battery technology that they have (perhaps) developed. On YouTube, Kokkola Auto Service and similar channels, which delve into the darker side of batteries – design flaws and expensive repairs – have become a sensation. Batteries have rarely been as interesting as they are right now.

The customer trap

Why does this matter? Research shows that 75% of used EV buyers are concerned about battery life and degradation (Recurrent Auto: "Used EV Market Report" 2023-2024). Likewise, customers are willing to pay more for a vehicle whose battery has been demonstrably tested and is in good condition, and tested cars sell 36% faster than others (aviloo.com).

Confidence in batteries, especially in the used car trade, has become one of the biggest barriers to purchase in customer buying behaviour, and that is no surprise. If the battery health drops below the 70% level during vehicle ownership, reselling the car is almost impossible. In addition, a battery repair can be more expensive than the car's market value. When expensive cars have been bought on credit, the consumer can end up trapped, with no option but to swallow their disappointment and drive a car with a poor battery for years until the debt is paid off. An expensive game for the ordinary motorist. Even a battery warranty in force does not always save the situation.

What can be done?

The truth, however, is that a large majority of electric and hybrid cars over five years old are in very good condition, or the battery is in fact perhaps the thing the customer should worry about least. This purchase barrier can mainly be tackled by openly offering as comprehensive product information as possible, addressing questionable issues with customers and discussing them with the customer.

1. Getting vehicle data right

Most car dealerships already carry out battery health tests for used cars coming up for sale. However, this data is still either poorly presented or, at best, available as a PDF or image file somewhere deep in the vehicle page – PDF files in 2026 💩!? Battery test providers, such as Aviloo, do also provide the same information via an interface as proper data, meaning in a form that can be used, for example, as a filter in car search, highlighted visually in vehicle listings and shown on an individual car page as easily accessible technical information instead of a separate attachment. Especially for mobile users, A4-format PDF files are poison.

2. Explaining the terminology

SOH percentages, kilowatts and kilowatt-hours are still very unfamiliar concepts for a large number of customers. Alongside browsing cars, there is a need for easily understandable content that helps people get to grips with the terminology of electrified motoring. This content also serves search engine traffic and AI-based search. The first purchase barrier is not really understanding what one is buying, or being worried about something that is in practice irrelevant.

3. Making battery warranties visible

Battery warranties that are valid for the vehicle should also be brought more boldly into view in car listings and on individual car pages. If the warranty actually starts from the date of first registration, that should also be taken into account, because there can often be a gap of several years between the model year and the date of first registration. Although warranties have their own loopholes, bringing them to the fore is extremely valuable.

Trust is built with information

Competition in the used electric car market is fierce and intensifying. Those operators who can communicate battery condition directly and clearly stand out. When battery information is provided in an easily accessible format, it does not only remove a purchase barrier but also builds genuine trust between customer and seller. In the end, this is not just about technical data – it is about whether the customer dares to make the purchase decision.