A low hierarchy and humane work culture are key factors for success. At Crasman, everyone is heard and seen, as people are met as they are and there are no barriers.

When digitalisation reshapes the ways of working, one must not forget the human aspect. Amidst digitalisation, it is important to find ways to build and ensure a healthy and good work culture.

So says in an interview with IteWiki Pinja Kankare, People & Culture lead at Crasman.

People are at the core of Crasman

Crasman is a 25-year-old digital agency that produces high-quality e-commerce sites and related services. Over the years, the small company of a few people has grown into a stable and reliable player operating in three different locations.

Although the roots are strongly in technical implementation, it has been natural over the years to shift towards broader digital business expertise.

– Thanks to moderate growth, lasting relationships with clients have been built. Many companies have remained clients of Crasman for over a decade, says Kankare.

The need for comfort requires continuous effort

Crasman has one hundred employees, whose tasks are mainly focused on coding, design, and styling. 

Crasman's primary goal is to ensure employee satisfaction; everything else is the result of content people. Open discussions are held continuously, the atmosphere is permissive, and this mode of operation is clearly visible: Crasman's employee turnover is among the lowest in the industry.

Kankare lists, in addition to Crasman's low hierarchy, a relaxed and humane culture as key factors for success. 

Thanks to the low hierarchy, every individual gets their voice heard and can influence working methods. The approach is relaxed yet professional and encouraging. 

Small teams ensure a balance of expertise and development

Crasman's values are lived out every day. For example, collaboration is at the core of all activities. Small teams ensure a balance of expertise and development. They also enable the presence of supportive people around the work.

Working together is also one of Crasman's values. It is very important that one’s own set of values aligns with those of the future employer.

It is not enough for a workplace to look and sound good; it must also feel good.

– Trust your own feelings and intuition when choosing a workplace, reminds Kankare.