A tailored online store adapts to various needs - Anu Hakkarainen, Sales Director at Crasman, in an interview with IteWiki

Anu Hakkarainen, Sales Director at Crasman, shares in an interview with IteWiki when it’s advisable to choose a bespoke online store. According to Anu, a customised online store provides everything necessary without any superfluous features. Contrary to common belief, a bespoke online store is not automatically more expensive than an off-the-shelf solution. In fact, the opposite is frequently the case. 

Anu emphasises the importance of understanding the entire business, particularly the digital business and its various components, when designing an online store. Typically, an online store isn't created from scratch, as businesses usually already conduct a substantial amount of trade. At this point, there are existing internal processes and systems catering to different trading needs. 

In such scenarios, a ready-made e-commerce platform often includes numerous unnecessary features. In contrast, a bespoke online store can be integrated into the existing and functional business environment. It is designed to offer the best possible experience, not only for customers but also for the organisation itself. 

Moreover, a bespoke online store provides limitless opportunities to innovate, scale up the service, and introduce new functionalities in the future.  

Anu also reminds us that when embarking on building an online store, it is crucial to understand the purpose of creating the new service. When facing upgrades, one cannot stress enough the importance of setting goals, conducting thorough groundwork, and clearly defining requirements.

Read more about Anu’s thoughts on the benefits of a bespoke online store in the IteWiki article “When to Choose a Bespoke Online Store?” 

Or if setting up an online store is currently relevant for you, feel free to contact Anu directly - she is eager to help you deliberate and choose the most effective solution for you. 

You can reach Anu at 044 988 5560