PIM (Product Information Management) is one of the keys to e-commerce success and a master of high-quality and rich marketing data. It allows you to centralize product information in one place and share the information according to the specific requirements of each channel.

PIM is an efficient tool for developing and managing product experience in a multi-channel environment. It enables you to centrally manage a growing range of channels and a rapidly changing environment. Implementing PIM has been proven to reduce customer returns by up to 40%, as the most common reason for returns is inaccurate or poor-quality product information. 

At the core of the customer journey is product information that enriches the product experience

Product information is crucial when your customer is searching for and comparing products or services. High-quality product data enhances your e-commerce's visibility in search engines and attracts visitors to your online store by offering sensory experiences with various inspirational images. 

In addition to the quality and comprehensiveness of the product information, your customer is interested in transparency and responsibility. Therefore, provide verified product reviews, product warranty details, certificates, and information about the product's origin, materials, and manufacturing processes in your online store.

Product information accompanies the entire customer journey in your e-commerce:

PIM solves your five biggest challenges

By managing product information, you can achieve significant benefits in your business. Benefits that are readily available would be unattainable without automation and data-driven insights.

1. Customers can easily find products:
Use the product attributes maintained in PIM as search filters in your e-commerce to improve the findability of the right product and make comparisons easier. 
2. Updates from one place to everywhere:
Update product information in one place, and the data moves automatically through interfaces to all channels. Each product has a unique identifier, which facilitates order management, tracking, and data integration between different systems. 
3. Utilize seasons and increase sales:
You can conveniently create product sets and offer various variations like size and color options or collectively offer orange and black product variants during a Halloween campaign. 
4. Highlight products based on margin too:
Use product relationships to highlight higher-margin products and related spare parts or additional services.
5. Expand your market area abroad as well:
Do customers from different countries visit your online store? No worries! With PIM, you can localize products, manage translations, handle unit conversions from centimeters to inches, and manage product selections and images according to each channel. 

In our PIM as a source of e-commerce information webinar, we'll also discuss the impact of various marketplaces, such as Amazon, on product information management and the role of PIM. Download the webinar recording.

Does the topic resonate? Would you like advice on how enriched product information can help you sell more? Contact me, and I'll tell you more or book a time from my calendar.

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