A deep understanding of the client's business facilitates the development of industry-leading digital solutions that also consider business needs.

Patrik Parviainen works at Crasman's Helsinki office as an account manager responsible for automotive industry clients. Parviainen appreciates Crasman's model, which allows a focus on specific industries.

“I have previously worked in project management and digital world marketing and have seen operations from many perspectives. It has taught me how to create connection and sustainable contact with consumers in the digital realm. However, clients and their industries are often very different. This brings variety but limits the opportunity to learn the specific characteristics of each industry. Being able to focus on an industry I am interested in and its unique business characteristics is wonderful. I can fully delve into understanding what the keys to success are in the digitalisation of the automotive industry.”

The Rapidly Evolving Automotive Industry Offers Challenges 

The automotive industry is currently evolving swiftly, and according to Parviainen, Crasman's strong industry expertise provides an opportunity to be at the forefront of the digital development in the field.

“The pace of development in the automotive sector is rapid across many areas. One major question for the industry right now is, of course, whether cars need to be owned in the future. Private leasing and various DriveNow-type services are constantly developing, as is online commerce. New ownership and purchasing models are of interest, and cars are increasingly being bought even through online platforms.”

“Crasman has been developing e-commerce and digital solutions for the automotive industry for a long time. In addition to industry knowledge, there is a suitable amount of creativity and courage here. I look forward with interest to the opportunities we will see in the future and where the best ways to serve diverse clients and the changing needs of people will be found,” Parviainen summarises.

At Crasman, Parviainen has been extremely satisfied.

“Right from the interview phase, there has been a relaxed and positive atmosphere here. It has been nice to notice that even though the company is relatively large and there is plenty of work, working can still be fun. Everyone is very skilled, and the work is conducted extremely professionally, yet with a suitable amount of glint in the eye. It has been very easy to become part of the team,” Parviainen explains.  

P.S. Does Crasman's vibe seem appealing? Are you interested in joining our creative geek team? Check our open positions or submit an open application!