Hardly anything is as poor an investment as a new car. Its value plummets as soon as you drive out of the dealership, and you'll never get your money back. In addition, there are worries: tyres wear out, brake pads squeal, and hooligans twist the mirrors into knots on weekends. Why are cars still being purchased?

Perhaps this will soon be a thing of the past. Joint ownership, private leasing, and many other procurement methods are rapidly growing. Additionally, there is Beely in the market, which introduced a completely new option into the game. Do not buy a new car, advises Beely. A short phrase, two parts: do not buy / new car. 

Purchasing isn't sensible if you don't want to tie up capital. A new car is not a sensible option if you can instead get a fresh used one. Based on these insights, Beely is currently growing faster than any other car dealership in Finland.

What did Crasman need to understand?

Signals matter in Beely's business. What types of cars are circulating on the market, what types of cars do customers want, and what do they dream of.

When Crasman starts to support a customer's business process, it must understand the entire nature of the business.

All possible information about customers is needed to support marketing automation. This information was found in Beely's Salesforce but needed to be transferred to HubSpot, where a ready pipeline already existed.

Additionally, cars were required in HubSpot. HubSpot did not yet know what a car looked like, so it had to be informed.

Technically it is simple. There is an enormous amount of material to be processed to ensure content equivalence. At the same time, it is necessary to consider what is valuable for business and how it moves between systems. And what signals are triggered by specific changes in information.

Not the quantity of data, but using it correctly

All of Crasman’s projects begin with a strategy analysis of the customer's business and an assimilation of key operations. Beely's goal was to implement modern marketing with modern tools, and this goal was also achieved.

System integration ensured that all data is continuously up-to-date. Data is automatically transferred between HubSpot and Salesforce regardless of where it has been updated. It is transparent and accessible to everyone, which reduces manual work and errors.

When data is up-to-date, so too are marketing – and sales.

At the customer interface, the correct actions can be targeted at the right target groups precisely when the moment is right.

At the same time, understanding of customer needs and desires improves with each iteration. Websites consistently feature increasingly better matches and ultimately the correct vehicle.

The focus is always on the customer

Beely's entire operation is based on customer-centric service, which means the purchasing experience must constantly be better than in traditional car dealerships.

– At Beely, we strive to differentiate ourselves from other actors. We want to be more than just a traditional car dealership, to address changing mobility and automotive needs with our concept, and to convince customers of a new way to acquire a car. We passionately explore the market and its new trends, says Beely's Chief Experience Officer Wilhelmiina Tevio.

– Our operations are guided by customer understanding, and the data must be reliable. The data must also be absolutely in sync across different systems. In this way, we have the best insight into where we are going, what life is like as a Beely customer, how we might develop our concept, and where bottlenecks are found. Mere information and measurement alone are not enough: we also want to respond quickly.

– A clear view helps create an accurate picture and reduces the number of erroneous interpretations. Meanwhile, unnecessary time spent on manual updating decreases. This is really important for a small organisation. Data must be in good condition and with customer data well protected, says Tevio.

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There is something wrong with car dealerships, said Beely.