Hardly anything is as poor an investment as a new car. Its value plummets the moment you drive it out of the dealership, and you never get your money back. Additionally, the worries begin: the tyres wear out, the brake pads squeak, and vandals twist the mirrors into knots over the weekend. So why do people still buy cars?

Perhaps soon they won't. Joint ownership, private leasing, and many other purchasing methods are rapidly growing. And, in addition, there's Beely on the market, bringing an entirely new option to the table. Don't buy a new car, urges Beely. A short phrase, two parts: don't buy / a new car. 

Buying isn't sensible if you don't want to tie up capital. A new car isn't a wise choice if you can have a fresh used one instead. Based on these insights, Beely is currently growing faster than any other car dealership in Finland.

What did Crasman need to understand?

In Beely's business, signals matter. What kinds of cars are circulating in the market, what kinds of cars do customers want, and what are they dreaming of.

When Crasman sets out to support a customer's business process, understanding the entire nature of the business is essential.

All possible data about customers is needed to support marketing automation. This data was found in Beely's Salesforce, but it needed to be transferred to HubSpot, where a pipeline was already set up.

Additionally, HubSpot needed the cars. HubSpot didn't yet know what the cars looked like, so it had to be informed.

Technically, it's simple. There is a vast amount of areas to be reviewed to ensure the data content matches. At the same time, it's necessary to contemplate what is valuable for the business and how it transfers between systems. And what signals any changes in certain data cause.

It's not the quantity of data, but its correct usage

All Crasman projects begin with a strategic analysis of the customer's business and key processes. Beely's goal was to implement modern marketing with modern tools, and the goal was achieved.

The integration between systems ensured that all data is constantly up-to-date. Data flows automatically between HubSpot and Salesforce, regardless of where it's updated. It's transparent and accessible by all, reducing manual work and errors.

With data up-to-date, so are marketing and sales.

At the customer interface, the right actions can be targeted at the right audiences precisely when the moment is right.

Simultaneously, understanding customers' needs and desires improves each time. The website more accurately identifies matches, eventually leading to the right vehicle.

Focus is always on the customer

Beely's entire operation starts from customer-centric service, which means that the purchasing experience must continuously be better than in traditional car dealerships.

– At Beely, we strive to differentiate ourselves from other players. We want to be more than just a traditional car dealership, to respond with our concept to evolving mobility and automotive needs, and to convince customers of a new way to acquire a car. We passionately explore the market and its new trends, says Beely's Chief Experience Officer Wilhelmiina Tevio.

– Our operations are guided by customer understanding, and the data must be reliable. The data must also be perfectly in sync across different systems. This way, we have the best sense of where we are, what life is like as a Beely customer, how we can develop our concept and where the bottlenecks are. Mere knowledge and measurement alone are not enough; we also want to react quickly.

– A clear view helps create an accurate picture and reduces the number of misinterpretations. At the same time, unnecessary time spent on manual updating is reduced. It's extremely important for a small organisation. Data must be in order and customer data well-secured, says Tevio.

Also read:

The heart created by Crasman beats inside Beely's online store.

There's something wrong with the car trade, said Beely.