The PIM solution streamlines and facilitates the work of product development, marketing, and sales. Designed for managing rich product information, the PIM solution supports business development efficiently and extensively. The benefits of the system vary depending on professional roles.

PIM, Product Information Management, is a solution that gathers all the product information to be communicated outside the company in one place: technical product details and prices from back-end systems, product images, marketing product descriptions, information required by sellers and resellers, instructions, in-store prints, and language versions.

With the PIM solution, all information remains up-to-date and consistent regardless of the recipient and channel. Quality product information enhances product search engine visibility and enables diverse business development.

Next, I will examine the benefits of the PIM solution from various critical business development perspectives.

Product Development and PIM

For a Product Manager and their team, PIM is the place to add and complement the product information that travels beyond the company's boundaries.

Internal product development and processing occur in lifecycle management and ERP systems. The necessary information is imported into the PIM system through integrations.

PIM can also establish products that are not yet in the ERP, which significantly facilitates and speeds up product sales and demand assurance.

Automated transformations can be made during integration, converting letter and number codes that are difficult for consumers and customers to understand into a comprehensible format.

The PIM system enables product classification and is fully configurable to meet a company's needs. Different product families can have their required attributes defined, which can be categorised as necessary. Users can be guided by pre-configured option lists, ensuring product information consistency; for example, if colour choices are pre-configured, violet cannot be described as lilac or purple unless specified.

A comprehensive enrichment is created on each product page, containing all necessary product information for resellers and end-users, including images, videos, and documents like user manuals.

The system can create automatic csv and xsl transformations, which allow product information to be composed effortlessly into the form required by customers, sellers, and partners. Product information can also be imported into the PIM system as csv and xls files.

If necessary, product suppliers can also enrich information directly into the PIM system. Granted access rights determine which product information suppliers can see and what details they can update.

Well-designed and implemented product information management includes several powerful tools that ease the work of those in product development. These tools include:

• efficient search and filter functions

• the ability to enrich information for multiple products simultaneously

• the ability to track the readiness and enrichment level of product information

• the ability to send email reminders and ensure work completion within deadlines.

Marketing and PIM

PIM is a system from which high-quality marketing content can easily be shared across various channels and purposes. It includes all essential elements for marketing: texts, images, videos, and documents. Product information is always up-to-date, regardless of place and situation.

PIM is a straightforward tool for adding and updating marketing product descriptions required for different purposes. It also manages all language versions and localisations, such as unit conversions, effortlessly in one place.

The PIM solution enables the automatic creation of csv and xls files needed by resellers and other partners.

Producing brochures and catalogues is achieved with one click into marketing-planned brand-compliant templates, eliminating the need for various Word documents from sellers.

IT and PIM

For the IT department, a PIM project is relatively light, often implemented as a SaaS service. Well-designed PIM system interfaces are of high quality, making integration with back-end systems effortless.

The company's IT experts always have the best knowledge of the systems in use, their responsible persons, and any external partners. Therefore, active participation by IT experts ensures the project's smooth running.

Crasman and PIM

Would a PIM solution help you or your company experts work more efficiently and develop the business towards set goals?

Here at Crasman, we have years of experience in designing and implementing PIM solutions. We deliver both customised solutions and Akeneo PIM implementations.

Get in touch, and we'll explore together the solution that best fits your needs!

{{cta('5da54e68-0866-4977-badb-9170077e3238')}}