Temu, which stormed into Europe with momentum in 2023, has swiftly swept across the e-commerce market to new positions, conquered online advertisement space, captivated consumers’ attention, and increasingly won over the wallets of Finns. Concurrently, concerns and discussions about the competitive conditions and future prospects of e-commerce have arisen. We have compiled the sharpest strategies for outsmarting Temu in the Finnish e-commerce scene.

An incredibly broad product range, extremely low prices, aggressive discount campaigns, and highly gamified shopping experiences attract consumers. The Chinese e-commerce platform Temu has quickly amassed over 90 million users in Europe. This poses competitive challenges for local operators. Is Finnish e-commerce ready to face this?

Instead of panicking, channel your energy into developing your e-commerce. A massive player like Temu cannot offer what you can: locality, specialisation, and unique customer experiences. Read our tips below on how to make your online store stand out.

1. Strengthen Your Brand – Stand Out with Emotions and Stories

Temu is generic and global, but a local online store can offer customers a deeper connection. The core of your brand is your story. When you know your customers and dare to be distinctive, you build loyalty and differentiate yourself from competitors.

• What in your brand evokes emotions? The most crucial piece of brand communication is your own voice, whether it's beautiful, humorous, or even a bit cheeky.

2. Don't Offer "Everything for Everyone"

Who is your customer, and what do they buy from you? Instead of focusing on competitors, the essential aspect is to concentrate on recognising and better serving your own customers. Temu offers "everything for everyone", but this is also its weakness.

By specialising, you can create a stronger connection with a specific customer base. Niche markets enable specialisation and deep expertise, which often leads to better customer experience and customer loyalty.

• Identify your most important customers and build your product range around their needs. Ask your existing customers what they like and what they would change. 

3. Create an Unforgettable Customer Experience

Temu is a master of gamification and strong messaging, thanks in part to its bottomless marketing budget. However, this does not mean that the purchasing experience from the app should not be learned from. Develop your online store’s purchasing experience to be seamless by ensuring that the site loads quickly, products are easy to find, and the payment process is effortless.

• When was the last time you audited the different parts of your online store's purchase path through the eyes of different customer segments? Are all the payment options and delivery methods your customers desire available at checkout?

4. Invest in Content and Visibility – SEO and Digital Marketing

No matter how refined your online store is, you cannot sell effectively without visitors. Even if the competitor's advertising budget is on a billion-dollar scale, with high-quality, search engine-optimized content, you can effectively achieve good visibility on important channels.

As Temu dominates the search engine ad spots and organic results with sheer volume, focus on accurately responding to your customers’ interests and needs.

• What are the most important channels for your online store? A certain channel may provide a large amount of traffic without conversions, while another channel, with less traffic, can be a very effective conversion channel.

• Create content that specifically addresses your customers' questions and needs.

5. Continuously Develop and Innovate – Curiosity and Persistence Pay Off

Temu is proof that the e-commerce market is constantly evolving. New types of commerce emerge all the time. The greatest threat to competitiveness arises when excitement takes the upper hand, trust in your own vision is lost, data analysis is neglected, and development is not systematically and purposefully advanced.

As an online retailer, it is important to remain curious and actively follow industry developments. Support, consultation, and synergy are always beneficial.

• Keep an eye on new trends and do not be afraid to try new things. Analyse and optimise.

Are you ready to challenge the competitors and take your e-commerce to a new level? Get in touch!

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