Business Executive, do you want a successful online store? The most crucial factor for success is hiring an expert focused solely on e-commerce. 

We explored the components of a successful online store in a discussion with Crasman's account managers. The overwhelmingly important common denominator was that the company has appointed a person who owns the e-commerce processes and continuous development. The absence of a product owner often leads to distributed responsibility and, consequently, challenges in e-commerce decision-making.

Ideally, the e-commerce product owner is a professional of their own sales channel, who understands customer experience, digital marketing, analytics, the significance of content, and has sufficient knowledge of technology to guide continuous development together with the supplier's responsible person.

We have compiled a guide to support the recruitment for companies engaging in e-commerce.

Would you like to hear more?

{{cta('5da54e68-0866-4977-badb-9170077e3238')}}