Composable Commerce is a method for constructing an e-commerce solution. It involves assembling the entirety of online sales from multiple systems and services provided by different vendors. 

Until now, online stores have often been built using a single robust system or technology (such as Magento, Shopify, or custom-built), covering everything from content management to product information and customer data. These are referred to as monoliths.

Composable Commerce, on the other hand, starts with constructing the entirety from smaller, specialised components. 

What components make up Composable Commerce? 

What kinds of systems or components then constitute a Composable Commerce solution? It's your choice. The entirety can be fairly simple, a combination of a couple of systems, or a mosaic of a dozen services.

An example of a very simple Composable Commerce solution:

• E-commerce solution

• Content management solution

• Chat service

• Marketing automation solution

An example of a broad Composable Commerce solution:

• E-commerce frontend

• E-commerce functionalities (backend)

• Product review application

• Search functionality application

• Chat service

• E-commerce text content - content management system (CMS)

• Product information - PIM

• Integration platform - which connects the entirety to backend systems (e.g., ERP and PIM)

What are the benefits of a Composable Commerce solution? 

Renovation and change are often easier than with a monolith, where dependencies and functional limitations can complicate development. Often, a Composable Commerce whole is built from specialised SaaS services, which providers also actively develop. This keeps the online store maintained and somewhat evolving without separate development efforts.

Dependency decreases. Compared to a monolithic solution, this can mean liberation from individual heavy and costly maintenance updates. Although the entirety can be equally expensive and heavy, dependency on a single central system decreases significantly.

Flexibility. A significant benefit of Composable Commerce is also adapting to a changing world. Parts of the entirety can be renewed and replaced often quite effortlessly. For instance, if the search functionality or the product review application feels outdated, it can be swapped for another with minimal additional changes.

But what are the downsides? 

Of course, it's not all a walk in the park. It requires either strong internal expertise or a trusted partner to ensure smooth operation and selection of good add-ons and functionalities in a Composable Commerce solution.

The more complex the entirety, the more demanding the orchestration. Do all the components play well together, and if an error occurs somewhere, how is it traced and who is responsible? What if changes made to products or their pricing are not as desired?

In the past, all problems and successes could easily be traced back to the monolith; nowadays, there might be a lot more detective work involved. 

Who is it suitable for?

The Composable Commerce solution is best suited for companies conducting e-commerce on a large scale or having significant growth goals. It fits well where there are many sales and distribution channels, seeking flexibility, speed, and scalability from the solution.

It's also worth noting that managing a Composable Commerce entirety can be much more challenging than a monolith. It requires familiarisation, your own development team, or a skilled partner. 

The new forms of digital commerce and the ever-growing demands of customers change so swiftly that it's impossible for a single supplier or system to keep up with the change. Therefore, the Composable Commerce solution has a bright future. 

Read more: Crasman Insight: The Technological Transformation of Web Services

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Would you like to learn more?

Contact us, and we'll help you accelerate the growth and development of your online business! 

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