What is Agentic Commerce?
What is Agentic Commerce?
Agentic Commerce signifies a shift from passive websites and stores to active, autonomous trading. While traditional product websites or online stores are designed for human browsing, in an agentic world, AI agents handle the purchasing process independently within given parameters, such as budget and quality requirements.
This has a significant impact on how product information should be managed, how transparently pricing is communicated, and how technical architecture is constructed. It's not just about new technology, but about serving the customer where decisions are truly made.
Agentic Commerce signifies a shift from passive websites and stores to active, autonomous trading. While traditional product websites or online stores are designed for human browsing, in an agentic world, AI agents handle the purchasing process independently within given parameters, such as budget and quality requirements.
This has a significant impact on how product information should be managed, how transparently pricing is communicated, and how technical architecture is constructed. It's not just about new technology, but about serving the customer where decisions are truly made.
E-commerce is undergoing significant transformation. In the future, the buyer might not be a human, but rather an autonomous AI agent that searches, evaluates, and purchases on behalf of your customer. We ensure that your company's offerings are discoverable, trustworthy, and purchasable even by algorithms.
Is your company ready?
For an AI agent to choose your product, it must fully understand your offering and be able to place an order without manual steps. Success in international competition can be determined by how well you provide rich product information, up-to-date availability and prices, and the ability to order directly through interfaces. An e-commerce website is not essential, but the seller's "engine room" must be in order – an agent cannot purchase from nothing. The seller must offer:
For an AI agent to choose your product, it must fully understand your offering and be able to place an order without manual steps. Success in international competition can be determined by how well you provide rich product information, up-to-date availability and prices, and the ability to order directly through interfaces. An e-commerce website is not essential, but the seller's "engine room" must be in order – an agent cannot purchase from nothing. The seller must offer:
API for Publishing Product Information
The agent retrieves comparable product information through the interface.
Transaction Interface
For the agent to create an order and manage payment transactions..
Digital Identity
Trust model by which the seller's and buyer's agents recognize each other.
API for Publishing Product Information
The agent retrieves comparable product information through the interface.
Transaction Interface
For the agent to create an order and manage payment transactions..
Digital Identity
Trust model by which the seller's and buyer's agents recognize each other.
Crasman assists in transitioning
Crasman assists in transitioning
We offer comprehensive support to enhance Agentic Commerce capabilities.
We offer comprehensive support to enhance Agentic Commerce capabilities.
Agentic Readiness Audit
We will assess how well your company can serve agent-based buyers, and identify the main areas for development and growth opportunities. You will gain a clear insight into how easily your offerings can be found, understood, and purchased by automated systems. The audit covers e-commerce as well as the entire digital sales funnel from end to end.
Everything begins at the core, not the exterior. We do not design anything until we understand your business objectives, your customers, and your competitive landscape. We define a clear position, target groups, and core messages for your brand that guide all creative design.
Read more about auditing
Read more about auditing
Read more about auditing
Product Information Management and Enrichment (PIM)
An agent is only as intelligent as the data it receives. We help manage and enrich product information such that every technical detail is available for agents to utilise. We define product information requirements and implement PIM solutions (such as Akeneo, Norce Commerce, or custom PIM). We leverage AI particularly in mass data editing, localisations, and automated enrichment.
Here, we transform strategy into emotion and experience. We design a unique visual identity for your brand. The result is a coherent and captivating look that seamlessly integrates across all channels.
Architecture and Integrations
Agentic Commerce requires a modern, API-first foundation. We design and implement headless solutions and leverage new standards (such as MCP) to ensure your online store communicates seamlessly with AI models.
Content Strategy for Artificial Intelligence
We shape your content in such a way that AI assistants and search engines promote your products more effectively to the top of recommendations. This involves technical metadata, structured data, and answer-focused content design.
The Agentic Readiness audit is the best way to begin
We assess your company's capability to serve autonomous buyers. The audit covers the potential online store and the entire digital sales funnel:
Quality of product information: Is the technical data sufficiently precise and structured for agents' decision-making?
Content comprehensibility: Are the products, use cases, and differentiators clearly interpretable, even programmatically?
Findability: How well can your offerings be discovered through searches, interfaces, and agents?
Transactional readiness: Do your interfaces enable the creation of orders programmatically by agents?
Integration capability: How seamlessly do your systems communicate with purchasing agents?
Trust & rationale: Is there sufficient information available (prices, availability, delivery, references) to support purchasing decisions?
The price of the audit is determined by the scope of the online service. Starting from €1250 (+ VAT).
We assess your company's capability to serve autonomous buyers. The audit encompasses a potential online store and the entire digital sales funnel:
Product Information Quality: Is the technical data sufficiently accurate and structured for agents' decision-making?
Content Clarity: Are the products, use cases, and distinctions clearly interpretable programmatically as well?
Findability: How well is your offering discoverable through searches, interfaces, and agents?
Transaction Readiness: Do your interfaces enable programmatic order creation by agents?
Integration Capability: How smoothly do your systems communicate with purchasing agents?
Trust & Justification: Is there sufficient information available (prices, availability, delivery, references) to support purchasing decisions?
The audit price is determined by the scope of the online service. Starting from €1250 (+ VAT).
We assess your company's capability to serve autonomous buyers. The audit covers potential online stores and the entire digital sales funnel:
Product Information Quality: Is the technical data sufficiently accurate and structured for agent decision-making?
Content Comprehensibility: Are the products, use cases, and distinctions clearly interpretable, even programmatically?
Findability: How well can your offerings be discovered through searches, interfaces, and agents?
Transaction Readiness: Do your interfaces enable the creation of orders programmatically by agents?
Integration Capability: How smoothly do your systems communicate with purchasing agents?
Trust & Justification: Is there sufficient information (prices, availability, delivery, references) available to support the purchase decision?
The cost of the audit is determined by the extent of the online service. Starting from €1250 (+ VAT).
