Customer
Aventra
In a Nutshell
The security technology company Aventra needed a partner who could not only accelerate growth but also strengthen brand recognition and convey a high-quality image to challenging stakeholders. The choice was directed to Crasman, with whom the entire digital presence has begun to be taken to a new level.
Customer
Aventra
Industry
Full-service strategic collaboration.
Services
Brand Development
Marketing and Communication Strategy
UX and UI design
Data and Analytics Development
Challenge
Accelerating Growth and Strengthening the Brand
The initial need was to find a versatile and innovative partner that could accelerate growth. Aventra already has significant and reputable clients, but the company is still relatively unknown in the market. The goal was to enhance visibility and establish a strong foundation for international growth.
"The Crasman team has assisted us in clarifying our business goals and visions. The roadmap resulting from our collaboration outlines clear steps to achieve these objectives: it encompasses everything from updating brand and sales materials to defining the tone of voice and creating an advertising strategy."
Solution
Strategic roadmap and user-centered design
Conveying a reliable and high-quality image to stakeholders was the primary goal, and Crasman has played a central role in this. Thanks to the collaboration, Aventra is visible and audible across various channels in a completely new way: communication is consistent, strategic, and reflective of the brand. Crasman's team has also helped clarify Aventra's business objectives and vision. The roadmap resulting from the collaboration defines concrete steps to achieve these objectives. It includes, among others, the renewal of brand and sales materials, tone of voice definition, advertising strategy development, and 3D product images to unify the appearance of the online store.
Implementation
Comprehensive collaboration has built a strong foundation and deep trust for the future. Next year, Aventra is anticipating a significant product launch, and confidence in the launch designed and implemented by Crasman is solid: it is a secure foundation on which to build success.
