Data and analytics

Continual development of analytics

When the analytics and reporting of a website or application are in order, the company's marketing and sales team can study their customer base in real-time:

• • Who are they and what are they like: age, gender, interests, professional profile...
    
    
  • How do they arrive at the website: advertising, social media, search engines, links...
    
    
  • What do they do on the website: view content, perform actions...
    
    
  • Did they find what they were looking for: inquiries, purchases...

In analytics, it's always about research, analysis, and continuous improvement. Technology aids in this process, but expertise and insight are needed for interpretation. Crasman's expertise in web analytics encompasses the planning, implementation, and monitoring of analytics.

Planning and definition phase of analytics

The planning of analytics begins with an understanding of the company's business objectives. These objectives are then aligned with the digital service - whether it's an eCommerce platform or an online service. Our experts will work with you to determine how the online services can serve as metrics for these objectives.

Next, the metrics to measure the achievement of these objectives are planned. In an eCommerce setting, the most straightforward set of metrics can be found in product sales, which serve as a seamless measure of success. In the case of service-based businesses, tracking customer inquiries becomes essential.

Reliably measurable and business-relevant tracked goals

If there are too many goals and objectives defined, their significance and impact on the business can easily become unclear. It is advisable to collect all data, but when it comes to the metrics and analysis, it is important to focus only on the most essential ones.

The definition and planning of analytics play a crucial role in the design of a new online service. However, even well-established online services require periodic development efforts in analytics, as the structures and functionalities change throughout their lifecycle.

Continuous improvement model

The benefits of a well-functioning web analytics system become evident when analysis work is carried out systematically. This allows for insights that enable a company to improve its marketing communications and online services, ultimately achieving better results.

At Crasman, we provide web analytics services to our clients using a continuous improvement model. Additionally, we offer turnkey solutions for analytics implementation. We also organize analytics training sessions, workshops, and webinars to help you identify, analyze, and leverage data that is crucial for the development of your services.

Are you interested? Would you like to learn more about our analytics solutions and how they can benefit your company?