To evolve, digital business requires information about the efficiency of its online services and marketing.
However, the quantity or quality of usable data can become a problem - often both. What is needed are effective metrics and an understanding of how to interpret them - knowing when to pat the team on the back or when additional effort might be needed.
When the analytics and reporting of a website or application are in order, the company's marketing and sales team can study their customer base in real-time:
In analytics, it's always about research, analysis, and continuous improvement. Technology aids in this process, but expertise and insight are needed for interpretation. Crasman's expertise in web analytics encompasses the planning, implementation, and monitoring of analytics.
The planning of analytics begins with an understanding of the company's business objectives. These objectives are then aligned with the digital service - whether it's an eCommerce platform or an online service. Our experts will work with you to determine how the online services can serve as metrics for these objectives.
Next, the metrics to measure the achievement of these objectives are planned. In an eCommerce setting, the most straightforward set of metrics can be found in product sales, which serve as a seamless measure of success. In the case of service-based businesses, tracking customer inquiries becomes essential.
If there are too many goals and objectives defined, their significance and impact on the business can easily become unclear. It is advisable to collect all data, but when it comes to the metrics and analysis, it is important to focus only on the most essential ones.
The definition and planning of analytics play a crucial role in the design of a new online service. However, even well-established online services require periodic development efforts in analytics, as the structures and functionalities change throughout their lifecycle.
Once the plans have been made, it is time to build a functional, automated, and sustainable data collection mechanism. The foundation of modern web analytics typically consists of a combination of the following tools:
Every web analyst's standard toolkit.
Full control over website analytics data.
Customizable reports and dashboards.
Interactive visualization and management of business data.
Especially at the beginning of the tracking phase, it is important to ensure the flawless functioning of the metrics. Metrics without monitoring are meaningless because:
The benefits of a well-functioning web analytics system become evident when analysis work is carried out systematically. This allows for insights that enable a company to improve its marketing communications and online services, ultimately achieving better results.
At Crasman, we provide web analytics services to our clients using a continuous improvement model. Additionally, we offer turnkey solutions for analytics implementation. We also organize analytics training sessions, workshops, and webinars to help you identify, analyze, and leverage data that is crucial for the development of your services.
Are you interested? Would you like to learn more about our analytics solutions and how they can benefit your company?
We are more than happy to assist you with any digital challenges. Please leave us a message, and we will get back to you as soon as possible.
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