To evolve, digital business requires information about the efficiency of its online services and marketing.
However, the quantity or quality of usable data can become a problem - often both. What is needed are effective metrics and an understanding of how to interpret them - knowing when to pat the team on the back or when additional effort might be needed.
Once the plans have been made, it is time to build a functional, automated, and sustainable data collection mechanism. The foundation of modern web analytics typically consists of a combination of the following tools:
Every web analyst's standard toolkit.
Full control over website analytics data.
Customizable reports and dashboards.
Interactive visualization and management of business data.
Especially at the beginning of the tracking phase, it is important to ensure the flawless functioning of the metrics. Metrics without monitoring are meaningless because:
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