Designing the visual elements, user interface, and user experience at Crasman is an integral part of building a digital service. The guiding principle of the design process is a successful concept.
The service design brings together wireframes and functional definitions, visual elements, branding, and industry best practices, such as the requirements set by accessibility standards. As part of the design, we also ensure the responsiveness and functionality of the service across different devices and usage scenarios.
Our experienced designers and graphic artists also excel in corporate identity from logos to graphic guidelines, print product layout work, infographic and illustrative image production, as well as 3D product images.
UX and UI design in practice
Understanding users' needs
Design begins with research: who uses the service, what goals they have, and what challenges they face.
This ensures that solutions are based on real user experiences.
Understanding use cases and structure
The user interface logic, navigation, and content flows are designed to be clear and coherent, ensuring that users can find what they need easily and swiftly.
Visual identity design
Typography, colours, icons, and layout create a brand-consistent and inviting appearance that supports usability and makes the service pleasant to use.
Prototypes and testing
Ideas are transformed into concrete prototypes that are tested with users. Iterative development ensures that the final result works from both a business and user perspective.
