Customer
Familon
In a Nutshell
Familon, renowned for its products that promote good sleep and well-being, has partnered with Crasman for several years. When Familon aimed to strengthen its online presence and increase its digital revenue, the long-standing partnership deepened further. The joint objective was to create a multi-channel e-commerce solution that not only sells but also provides customers with an experiential and personalised journey—without compromising on excellent usability.
Customer
Familon
Industry
Interior Textiles
Services
Concept Design
UI / UX
Technical Development
Challenge
An experiential online store integrates brand content with sales.
Familon's vision is to be the leading professional in quality sleep and comfort, including online. To achieve this, they needed an e-commerce platform aligned with their brand that would drive sales, enhance brand visibility, and deepen customer loyalty. The challenge was to seamlessly integrate communication and sales while serving customers across multiple channels.
Solution
A brand-consistent, service-oriented, and sales-friendly online store
The project was centred around a comprehensive customer experience. Instead of creating a separate online store, Crasman's solution expanded Familon's existing brand site into an e-commerce platform. This strategic choice made it possible to consolidate expert articles and product sales within the same service, thereby reinforcing the brand's expert image. Special attention was given to content-driven sales, exemplified by the 'Be Inspired' section, where social media content is transformed into purchasable products. The service's visual identity and user interface were imbued with personality and immersion, and a centralised asset library enhances the site's maintenance.
Implementation
The results of systematic development speak for themselves. Familon.fi is a modern, user-friendly and experiential online service that has successfully met its objectives. Thanks to proactive measures, the sales of the Familon.fi online store have already exceeded those of Familon’s traditional factory outlet, and the platform's recognition is steadily growing. Continuous enhancement of e-commerce analytics ensures that Familon will reach and serve its customers even more effectively in the future.
