Customer
The Science Centre Heureka
In a Nutshell
Located in Tikkurila, Vantaa, the science centre Heureka is one of Finland's most popular leisure centres, attracting approximately 300,000 visitors annually. To offer its visitors an enhanced experience both online and on-site, Heureka has embarked on revamping its digital service suite in collaboration with Crasman. At the heart of the project was the transition to a modern Shopify platform, addressing several critical business challenges.
Customer
The Science Centre Heureka
Industry
Science / Culture
Services
UI / UX
Technical Implementation
Digital Design
Challenge
Enhancing customer experience and integrating fragmented systems
Heureka aimed to modernise its digital services to meet today's standards. Key areas of development included enhancing the technical functionality and usability of the online store, as well as ensuring seamless ticket scanning at gates to avoid queues. Additionally, there was a desire to integrate ticket sales and reservations in a way that tickets could be sold for specific time slots to manage visitor numbers. Furthermore, a flexible and centralised content management system was needed to efficiently publish content both on the website and on the science centre's information displays.
"Shopify has proven to be considerably more intuitive in management than WordPress and WooCommerce. We are looking forward to exploring how we can integrate artificial intelligence into our service in the future."
Solution
The Flexible Shopify Platform at the Core of the Digital Offering
Crasman designed and implemented a comprehensive solution for Heureka based on the Shopify e-commerce platform. This was not merely an overhaul of the online store but a strategic shift towards centralised and modular digital management. The new platform enables Heureka to independently and flexibly manage all content on their website. Vesa Kuokkala, Heureka's Head of Marketing, Sales, and Research, states, "Right from the outset of the renewal, a clear overall picture was established, and the decisive project management of critical points, especially in the early stages of the project, laid a strong foundation for delivery management." For ticket sales, Crasman developed a functionality within the system that allows for the sale of limited ticket quotas for specific times, dynamic pricing, and the printing of unique QR codes on tickets, which staff can quickly scan using a separate application at the entry gates.
Implementation
The new Shopify platform has brought tangible benefits to Heureka's daily operations and significantly enhanced the management of the extensive digital ecosystem. Thanks to more efficient content management, event information now automatically transfers from the website directly to the science centre's information displays. The system also generates clear reports on ticket sales and usage, which supports business planning. Staff have found the platform's management to be effortless and straightforward. "Shopify has proven to be much more intuitive in management than WordPress and WooCommerce. We are eagerly anticipating how we might incorporate artificial intelligence into our service in the future," says Vesa Kuokkala.
