Customer
Vexve
In a Nutshell
Vexve is the world's leading provider of valve solutions, with products utilized in demanding settings ranging from district energy networks to power plants. Success in the global market calls not only for top-notch products but also for a strong and unified brand and digital services. Crasman has been a long-standing partner of Vexve, with the collaboration evolving from single assignments to a comprehensive partnership. This partnership encompasses everything from the extensive design of Vexve's visual and digital brand identity to the implementation of web services and product information management. Topi Jalonen, Crasman's Regional Director in Tampere, explains that the collaboration began long ago with product images and brochures, becoming formalized with Crasman during the 2012 website renewal.
Customer
Vexve
Industry
Heavy Industry
Services
Brand Design
Visual Design
3D Design
Challenge
Customer-centric online service and a cohesive brand experience
Vexve is the world's leading supplier of demanding valve solutions, with its success built on technological leadership. For over a decade, Crasman has served as Vexve's strategic partner, helping to transform this technical expertise into a clear, appealing, and cohesive brand experience globally. The collaboration has evolved into a seamless partnership, with Crasman acting as Vexve's outsourced brand and digital marketing team.
"Crasman is one of our most important partners in the field of marketing. It is undoubtedly an advantage to centralise web services and graphic design with a single partner. This way, time does not need to be spent bringing multiple partners up to date."
Solution
In-depth product knowledge and comprehensive design
The foundation of the collaboration is the comprehensive building and management of the brand. Crasman has defined the core of Vexve's brand and consistently implemented it across all materials, from the strategic brand book to impressive visual implementations at international trade fair booths. This is supported by world-class product visualization: a wide range of 3D illustrations, animations, and videos that make complex products tangible and serve as an effective sales tool. Everything is united by an intelligent digital ecosystem. At its core is Akeneo PIM product information management, which feeds data to the flexible Sanity CMS platform-based website. The site is equipped with powerful search functionality and HubSpot integrations, and it is capable of automatically generating product data sheets, enhancing sales and marketing.
Implementation
This strategic partnership has yielded significant results. A unified brand image has strengthened Vexve's position, and the new online service has enhanced sales. "The site has received praise from customers and retailers for its user-friendliness and the ease of finding information quickly. It also plays a crucial role in customer acquisition: a fresh-looking and modern site immediately sparks interest," reflects Maija Lehtinen, Vexve's Customer Service, Communications and Marketing Manager. The value of the partnership lies in its seamlessness. "Crasman is our trusted supplier, who knows our products inside out," says Communications and Marketing Specialist Ann-Christine Wahl. Her colleague Marjo Leikas adds: "When working with Crasman, you can be assured of high-quality service and prompt responses to inquiries. Undertaking new ventures and projects is straightforward when the foundational knowledge and trust levels are in place."
