Reliable product data is the cornerstone of all e-commerce – essential for building customer trust, acquiring traffic, and driving conversions. In the automotive industry, high-quality data is even more critical, especially when dealing with the sales of used and imported vehicles.

As part of our ongoing product development at Crasman, we are constantly scouting for new data sources that can provide more accurate information, generate savings, or unlock entirely new datasets. One of the most promising newcomers to the Finnish market is Car.info. We have been conducting a technical trial with their platform to explore how their data services can be best utilized in Finland. As part of this collaboration, we invited them to share their story and expertise in this blog.

Data as a Catalyst for Growth: Why Car.info is Entering Finland

The automotive retail market in Finland is evolving fast. Margins are tight, expectations are high, and the pace is accelerating. For today’s car dealers, "gut feeling" is a great start, but in a digital-first world, it needs to be backed by rock-solid data.

At car.info, we’ll be the first to admit it: we are data nerds, but we are also true pros when it comes to vehicle data. We spend our days deep in the code, obsessing over how to structure and connect fragmented vehicle information. We don’t just "provide" data; we live for the details that make a dealer's life easier. After becoming a go-to platform in Sweden and Norway, we are now bringing that same passion for precision to Finland.

What makes our data extra fantastic?

Many car dealers share the same headache: vehicle information is scattered, requiring manual checks that steal time from talking to customers. As a licensed Traficom data provider, we go far beyond the surface.

What truly sets car.info apart is our unique access to Manufacturer (OEM) Data. We don't just list general features. We provide specific details on packages, generations, and facelifts directly from the manufacturers. This allows you to compare "apples to apples" and ensure you are looking at the exact right car with the exact right equipment—something that makes us unique in the market.

Our Superpowers for the Finnish Market:

• Unique Manufacturer Data – Get the full picture with detailed info on equipment packages and facelift versions. Know exactly what you are buying or selling.

• Pan-European Coverage – Track the history of imported vehicles with comprehensive data from across the Scandinavian and European markets.

• Top-Notch Market Insight – While market dynamics vary, our strength lies in tracking all cars. By keeping a constant eye on the entire market, we provide a factual foundation that ensures your pricing and valuations are always spot on.

• Digital Service Book – We help you see the full picture. By integrating Digital Service Book data, we ensure a vehicle’s maintenance pedigree is verified and documented.

What does this mean in practice?

• Precise pricing and valuation – Fact-based decisions that protect your margins by comparing the right car with the right specs.

• Time-saving workflows – Our data integrates directly into your existing systems via API, removing manual steps and letting you focus on the deal.

• Increased transparency – Clear, verified information from across Europe that builds instant customer trust.

• Reduced risk – Avoid costly surprises by knowing the exact generation and equipment level of every vehicle.

For us, data isn't just rows in a database; it’s the key to making the Finnish automotive market run smoother. By providing the most detailed vehicle specs available, we let dealers focus on what they do best: closing the deal.

As the market becomes increasingly data-driven, you don't need to be a data expert yourself—you just need a partner.