Product information is the cornerstone of online store profitability, and its development is part of the technological transformation of e-commerce. One noteworthy possibility is artificial intelligence, whose benefits are simple and tangible. However, benefits can only be harvested once the foundation is in place.

Continuous technological development offers services that can be utilised in online business, especially when an organisation's diversity is authentically embedded within teams. Read more about how technological transformation also changes thinking and practices.

This year, artificial intelligence has experienced strong growth. At the latest, with the advent of ChatGPT, it has become known to the general public.

Artificial intelligence is an aid to product information management

Artificial intelligence can improve and enhance various systems and software. However, it cannot assess whether a solution is good or bad; it simply executes its logic based on programming. 

In product information management and enhancing PIM systems, artificial intelligence brings many benefits. Akeneo highlights in its article the following four use cases for artificial intelligence:

1. Chatbots provide personalised recommendations and advice.

2. Personalisation and targeted marketing - targeted products and services based on customer's purchase and browsing history.

3. Engaging shopping experiences such as trying on a trouser suit virtually, virtual kitchen design, and a 3D view of a finished solution or virtually placing an armchair in one's own living room.

4. Streamlining internal operations - by analysing customer data, inventory management and marketing can be enhanced.

Good product information is a prerequisite for artificial intelligence

Effective product information management creates a foundation for utilising product information. When a customer searches for a product based on its features or is suggested similar or related products based on purchasing behaviour, these features must be present in the product. 

Artificial intelligence does not help if the product information is not correct. With incomplete or incorrect information, only a poor product experience is on offer.

The product needs to have information that allows it to be correctly classified; for example, whether a plant is indoor or outdoor, whether it might be a fruit tree, and whether its fruits are edible. This way, the customer can directly navigate to the correct product group. 

After this, more specific product information about light, watering, and soil requirements is needed. 

So, first ensure your product information is in order, and then harness artificial intelligence to assist you.

A good product description is born from weighed and targeted information

I asked artificial intelligence to write its version on utilising artificial intelligence and product information. I received quite good text, which I did not want to include here as is.

Why not? Because artificial intelligence has drawn its information from various sources, and it does not use it critically. For the same reason, the groundwork of product information must be done well, and unfiltered information from artificial intelligence is not sufficient.

Read more about how to write good product descriptions for customers and search engines.

ChatGPT produced a 100-word text on the subject of product information and artificial intelligence. The text is generic and not suitable for use as quality content.

Crasman is your partner in creating successful digital business, offering solutions for managing product information and materials.

You can contact us regarding any matters related to product information management, we are happy to assist!