Product information is the cornerstone of e-commerce profitability, and its development is part of the technological revolution in e-commerce. One viable opportunity is artificial intelligence, which offers easy and tangible benefits. However, these benefits can only be reaped if the foundations are solid.

The advancement of technology constantly introduces services that can be utilised in your online business, especially when organisational diversity is genuinely embedded within teams. Read more about how the technological revolution also changes thinking and practices.

This year, artificial intelligence has experienced a significant rise. With the advent of ChatGPT, it has become widely known.

Artificial intelligence as an aid in product information management

Artificial intelligence can be used to improve and enhance various systems and software. However, it cannot evaluate whether a solution is good or bad; it simply executes logic based on programming. 

In product information management and PIM system enhancement, artificial intelligence offers many benefits. Akeneo highlights in their article four uses for artificial intelligence:

1. Chatbots offer personalised recommendations and advice.

2. Personalisation and targeted marketing – targeted products and services based on the customer's purchase and browsing history.

3. Immersive shopping experiences such as virtual fitting of suits, virtual kitchen design, and 3D visualisation of a finished solution or the virtual placement of an armchair in your living room.

4. Streamlining internal operations – analysing customer data can enhance inventory management and marketing, for example.

Good product information is a prerequisite for artificial intelligence

Efficient product information management creates the foundation for utilising product data. When a customer searches for a product based on its features or is recommended similar or related products based on purchasing behaviour, these features must be available from the product. 

Artificial intelligence does not help if the product data is not in order. Incomplete or incorrect information only leads to a poor product experience.

A product must have information that allows it to be classified correctly; for example, whether a plant is indoor or outdoor, whether it might be a fruit tree, and whether the fruits are edible. This enables the customer to directly navigate to the correct product category. 

Subsequently, detailed product information is required regarding light, watering, and soil requirements. 

First, put your product information in order, and then harness artificial intelligence as your aid.

A good product description is created with measured and targeted information

I asked artificial intelligence to write its own version of using artificial intelligence and product information. I received quite good text, but I did not want to include it here as such.

Why not? Because artificial intelligence draws its knowledge from various sources and does not use them critically. For the same reason, the groundwork for product information must be done properly, and merely unfiltered information from artificial intelligence is not sufficient.

Read more about how to write a good product description for customers and search engines.

ChatGPT produced a 100-word text on the topic of product information and artificial intelligence. The text is generic and not usable as quality content.

Lotta Multimäki is an expert in product information management. Crasman is your partner for effective digital business solutions, offering solutions for managing product information and materials.

You can contact us for all matters related to product information management; we are happy to help!

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