Product information management

Product Information Management

Product information management

Effective product information management saves time and money

Effective product information management saves time and money

Effective product information management saves time and money

Effective product information management saves time and money

The rich product information utilized by marketing and sales often resides in the emails, Excel spreadsheets, and network drives of product managers and employees. Technical data typically has its own place in the ERP system, but the rich product information intended for customers is scattered and difficult to manage.

The solution to this challenge is PIM (Product Information Management).

The rich product information utilized by marketing and sales often resides in the emails, Excel spreadsheets, and network drives of product managers and employees. Technical data typically has its own place in the ERP system, but the rich product information intended for customers is scattered and difficult to manage.

The solution to this challenge is PIM (Product Information Management).

PIM is a system designed for enriching and distributing product information.

PIM is a system designed for enriching and distributing product information.

The PIM collects product information from available sources and acts as the home for all your company's products, enabling the sharing of information throughout the entire organization. At the same time, the risk of loss or inaccuracies in product information is significantly reduced.

In a PIM system, products are classified, localized, and refined to be ready for sale. After this, rich product information flows into all desired distribution channels such as e-commerce stores, marketing channels, retailers, and various marketplaces.

In addition to the PIM system, product-related processes and lifecycles are managed with systems like PLM and PDM, about the differences of which you can read on our blog.

Tangible benefits for daily work:

  • No longer need for miscellaneous Excel files.

  • No more copy-cut-paste tasks.

  • Significantly reduces the risk of data becoming outdated.

  • Layout work decreases significantly.

  • Management of language versions becomes easier.

  • Distributing product information across multiple publication channels.

  • Easier access to new market regions.

  • Improved product information quality and brand image.

  • Faster time-to-market cycle.

Benefits of PIM

Employee productivity improves

50%

The time-to-market for products is accelerating

80%

The number of customer returns is decreasing

40%

We tailor PIM implementations to meet your business needs

During the planning phase, we examine existing processes and needs, identify bottlenecks and pain points, and also consider future requirements.

At the same time, we develop an understanding of the benefits that PIM brings and set goals for the implementation. The PIM implementation is carried out as a project in collaboration with you, based on these plans.

We are a certified Akeneo partner, delivering solutions for companies of all sizes. You can choose from three levels according to your company's needs and objectives: Akeneo Community Edition, Akeneo Growth, and Akeneo Enterprise Edition.

Crasman offers product information management services:

Consultation

Mapping the current state of product information management ensures that you maximise the efficiency of your PIM system.

Specification

Crasman's proposal for a product information management solution.

Implementing PIM

Implementation and configuration of the solution, as well as integrations and migrations.

Further Development

Automation of PDF publications and integration development.

Contact us

Anu Hakkarainen

Sales Director

Contact us

Anu Hakkarainen

Sales Director