Customer
eApteekki
In a nutshell
Crasman eApteekki is Finland’s leading online pharmacy platform, used by nearly a hundred pharmacies. When ownership of the platform passed entirely to Crasman, it became timely to renew the service’s public website so that it reflects the new brand and serves customers even better.
Customer
eApteekki
Industry
B2B
Services
Brändi
UX/UI
Sisällöntuotanto
Challenge
eApteekki is a technically highly complex whole, requiring major integrations and robust information security. Alongside the development of the product platform itself, there was a need for a modern and agile product presentation website that serves as the primary channel for new pharmacy customers and as a source of information for existing partners. The aim was to build a visually compelling and clearly structured "home page" that sets eApteekki apart in the market and communicates Crasman's commitment to developing the digital pharmacy network.
"The underlying technology of an online pharmacy platform is complex, but showcasing and marketing it shouldn't be. Framer CMS gave us the freedom to build a clean, stylish digital home for eApteekki that is easy to maintain and scale."
Solution
Flexible Framer CMS driving the product website
We chose Framer CMS as the platform for the product website because it is the ideal tool for building high-quality marketing sites. It delivers strong visual appeal without compromising ease of maintenance.
Benefits of Framer CMS in this project:
Fast time-to-market: We quickly launched the new brand identity and a comprehensive 10–15 page showcase website following a strategic change of ownership.
Agile content management: eApteekki’s specialists can update client announcements, guidelines, and service descriptions independently via the CMS, without relying on developer resources.
Visual quality: Framer enabled a modern, accessible design that reflects eApteekki’s reputation as Finland’s largest platform.
Fully responsive design: The website seamlessly serves pharmacists and stakeholders across all devices.
The website’s content and structure are focused on serving the eApteekki ecosystem:
Product showcase: A refined message highlighting the benefits and features of eApteekki for new customers.
Client updates & guides: A dynamic section where existing pharmacists can find key updates and product support.
Case studies: Compelling client success stories that build trust.
Implementation
A clear window into a complex service
The new showcase website provides eApteek with a digital showcase worthy of the brand. Although the underlying e-commerce technology is extensive, the marketing site built with Framer makes it easy to explore the service and find information. Professional appearance: The product identity is now cohesive and modern. Efficient support: Managing guides and notices is smooth, which saves customer service time. Support for growth: The site acts as a pillar for sales and marketing as Crasman leads the digital pharmacy network towards the future. "The back-end technology of an online pharmacy platform is complex, but its presentation and marketing should not be. Framer CMS gave us the freedom to build eApteek a clear and elegant home that is easy to maintain and develop."
